Drivers and their cars that attended a professional car wash organized
by Sri Lanka Insurance (SLI), on the 2nd of April 2005, had reported
having a wonderful experience yet to be matched in Sri Lanka. All
aspects of the car wash had been well organized and thought through
by SLI and their media partners ABC Networks Ltd., to coincide with
the launch of their new motor policy-Formula Plus. The entrance to
the car-wash area, around Markus Fernando Mawatha was gaily decorated
with a large cut-out welcoming all drivers, flanked by red, white
and blue ‘Formula Plus’ flags adding colour to this exciting
event.
The car wash itself was a totally FREE and professional affair with
the hosts tying up with a professional car-detailing firm to turnover
a car within minutes. Moreover, to get that sparkling effect, the
detailing team used high-pressure washing equipment and specialized
car cleaning agents to wash all vehicles to perfection. As a token
of appreciation, Formula Plus policyholders also received a free vacuum
cleaning of their vehicle with the compliments of SLI.
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One of the
features that set this carwash apart from others was the great care
SLI had taken to ensure that drivers/owners enjoy a unique experience
while at the car-wash. A token providing free refreshments were handed
out to all who attended this carwash while a complimentary gift, was
also presented to everyone as part of this car wash and as a measure
of building the brand image among potential customers. The DJs from
‘SUN and Hiru FM’ were also their providing great music
and ‘live-updates’ of the carwash ‘on-air’,
as the events unfolded, and this no doubt contributed in no small
measure to swell the number of arrivals during the afternoon. Despite
the afternoon showers that acted as a somewhat damper to an otherwise
well organized SLI event, a steady stream of enthusiastic motorists
were seen venturing down to Sir Marcus Fernando Mawatha to get their
cars washed by these professionals. When the final tally was taken
it was estimated that around 250 motorists had come to the carwash-a
record number for a car wash-given that SLI had to curtail the duration
of the car wash due to the omnipresent showers prevalent during the
day! |
